So why does everyone hate the middle man?
22nd March 2013
I know what you’re thinking of course a broker is going to stand up for the middle man, we’d be stupid not to.
But in reality, there is a sensible point to be made here and it could save you money, which is always good news!
Many customers assume that buying insurance direct online must be cheaper than buying through a broker we’re an unnecessary third party, creating additional costs and added complications. With a few clicks, buying insurance online is a painless and quicker process right? Not necessarily.
Let’s look at how each buying process stacks up on the points that buyers say matter most to them:
Cost
Broker pricing is actually better than direct insurance pricing insurers provide different rates to brokers so premiums are lower because the risk is lower for the insurer
Ease
The online experience may be more pleasant than a phone call, but most brokers offer an online service too, and they are far more pro- active after receiving the initial quote request. Most direct services fall down too when uncommon queries or changes are requested, but that’s where brokers really shine
Speed
When it comes to generating an initial quote, direct services are consistently quick, while some brokers answer quote requests with a personal follow-up which takes more time. But when it comes to managing policies throughout their life cycle, the speed and efficiency of brokers is invaluable
Peace of Mind Brokers
are far more efficient at cross-checking policies than someone buying their own insurance direct online services put too much focus on the client doing the work themselves and missing something
Security of personal data
On the phone, brokers give people a stronger feeling that they are in safe hands the process of securing data may be much the same as with direct, but the trust conveyed by brokers is better
So research has shown that even though many people assume the middle man brings nothing to the table, in the complex world of insurance things are not so simple.
Let us shop around for you, and it’s very likely we can help you save money that way you’ll get all the benefits without the hassle!
Dave